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| A message from
HE Murray A. Cobban, Australian Ambassador to Italy |
Some people say that one should not mix business and sport, because
it’s difficult to concentrate on one when you are thinking
of the other.
This could be good advice for those who can only think of one thing
at a time, but the successful sportsman/woman, like the successful
businessman/woman, is successful because of an ability to do more
than one thing at a time.
I can think of no better way to test this philosophy than by combining
a business trip to Australia to coincide with Rugby World Cup 2003.
In Italy, soccer (or calcio as it is known here) is by far the
most popular sport, but Italy also has a strong Rugby community.
In fact, the Italian Rugby team is currently coached by John Kirwan,
who has given many an Australian Rugby supporter a number of anxious
moments over his distinguished career for the All Blacks.
Last November in Genoa, the Wallabies had a 35-0 win over the Italian
Rugby team and more than 20,000 fanatical Italian (and Australian)
Rugby followers were treated to an excellent game.
Italy and Australia are major business partners and share close
links due to the large Italo/Australian community Down Under. We
Aussies have also provided some fine Rugby players to the Italian
competition – the great David Campese comes to mind, as does
Mark Caputo!
So I can think of no better way for Italian business people to
spend their European summer than by taking advantage of world-class
Rugby played in world-class cities through Austrade’s Rugby
Business Club.
See you there, or as we say in Italy – arrivederci!
www.australian-embassy.it
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