Located in the heart of the UK, the British Midlands is a region with a proud engineering heritage which stretches back to the very inception of the Industrial Revolution.

The same forward-thinking and entrepreneurial approach that transformed the planet in the 18th century is now serving to attract companies from around the globe to reap the benefits of one of the best located areas and most diverse skills bases to be found on any continent.

To showcase the many unique benefits and opportunities offered by the region, the British Midlands agency was formed by two of the UK’s regional development agencies ‘Advantage West Midlands’ and the ‘East Midlands Development Agency’.

The British Midlands has opened offices in Sydney, Singapore, India and Tokyo where representatives work to offer support to companies from the key markets of Asia-Pacific looking to invest or expand their business operations to the Midlands region. The team represent a single source of knowledge, insight and expertise from the initial information on investment and location options right through to details about support packages, supply chains, skills and labour force.

Among the key benefits for investors in the British Midlands are that it is one of the best connected regions in terms of transport:

• More than 75 per cent of the UK’s population is within a half-day drive of the region.
• With the major seaports of Felixstowe, Dover and Hull less than four-and-a-half hours’ drive away, the region has become an attractive base for logistics or distribution operations.
• Rail and air links to the European mainland and beyond also add to the appeal of Birmingham International as the UK’s fastest growing regional airport and East Midlands airport being the largest freight hub in the UK outside London.

The British Midlands accounts for 15 per cent of the UK’s GDP, is home to 17 universities where research and innovation are constantly helping to boost the skills and economic base.

Considerable variety is also on offer with everything from heritage villages, market towns and thriving metropolitan cities sitting amongst rolling and picturesque countryside. This diversity is highlighted by the range of attractions with historical towns such as Shakespeare’s home of Stratford-upon-Avon, alongside the regional capitals of Nottingham and Birmingham.

The British Midlands team is committed to showcasing the specific advantages of the Midlands region to investors in the Asian-Pacific market, offering a tailored solution to the unique needs of all clients.

Website: www.thebritishmidlands.com