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English Partnerships provides an essential online
service for investors in Australia and worldwide.
As part of a bid for international investment, England’s
national force for property-led regeneration and development English
Partnerships has designed an international service to provide businesses
investing in the UK with up-to-date information on available land
sites online.
www.englishsites.com
The website www.englishsites.com
was relaunched in January 2001, and in the last year has had some
one million hits and more than 3000 registered users, attracting
interest from both the UK and overseas.
Featuring approximately 250 strategic sites throughout
England, the website provides detailed information on each site,
including regional data, sectoral analysis and links to partner
organisations such as each of the Regional Development Agencies
(RDAs). Developers, property agencies, RDAs and local authorities
are continually submitting sites.
Accurate and detailed
According to Sarah Lord, English Partnerships’ International
Marketing and Database Manager, there are no other sites on the
internet which give would-be investors and developers such a detailed
and comprehensive service.
“Several months before the site was relaunched
we conducted an extensive updating and marketing exercise to ensure
that the details on the sites were accurate, and we asked our existing
users what they wanted to see on the site,” she says. “The
site was then redesigned, to include a compass navigator and a simplified
search engine to assist with navigation around the site, making
it more user friendly.
“Customer satisfaction is important to us, so
one year on we again undertook a major survey to see how effective
the new look site was. I’m very pleased to say that 92% of
users that responded found the site a useful tool for new and up-to-date
information. Further improvements to the website are now planned.”
The website is continuously updated to ensure that
all information is current and that English Partnerships can stay
in closer touch with the database’s registered users.
Positive response
According to Sarah Lord, the website www.englishsites.com has become
an invaluable tool to property professionals, developers and growing
companies. The links created with businesses both within the UK
and internationally has been phenomenal.
“We’ve been more than delighted with the
positive response,” she says. “With more sites and more
information, we believe that www.englishsites.com gives a unique
property service within England.
“It not only recognises the property requirements
of developers and expanding or relocating firms, it also gives land
owners the ideal forum for marketing their sites, nationally and
internationally.”
Star sites
A regular feature of the site is an updated ‘star sites’
section highlighting the sites that are especially attractive due
to high levels of incentives or particularly strategic location.
For example, two star sites currently featured are:
Glasshoughton. This 26-hectare site
is located in England’s Yorkshire and Humberside county. Being
adjacent to the M62 motorway it has good links to the local services
and transport facilities.
Telford Science and Technology Park. Located
in one of the UK’s fastest-growing business locations, the
Park combines excellent telecommunications infrastructure with good
university links. At present some six hectares of land is available.
Other key ‘star sites’ include The Royal Docks Business
Park in London and Estuary Business Park in Liverpool, in England’s
North West.
A key agency
English Partnerships is the national catalyst for property-led regeneration
and development. It is a key agency for delivering the urban renaissance
and helping the Government meet its targets for accommodating household
growth on brownfield land. Several of English Partnerships’
programmes feature in the UK Government’s Urban White Paper,
including the Millennium Communities and Urban Regeneration Companies.
With other initiatives such as the £385m National Coalfields
Programme and a land portfolio of almost 6000 hectares, one of English
Partnerships’ main roles is to help deliver regeneration projects
and programmes across the English regions.
Proactive ideas
English Partnerships works in partnership with central and local
government, the Regional Development Agencies, the private sector
and other partners to bring about sustainable economic regeneration
and development. As an influential and proactive organisation, English
Partnerships utilises innovative ideas and approaches to help create
new jobs, new homes and new investment. English Partnerships promotes
good urban design and is committed to supporting local communities
in improving their environments by creating quality places for people
to live, work and socialise.
For further information contact
either Sarah Lord or Leo Kolassa at:
English Partnerships
Telephone: +44 1925 644749
Email: leokolassa@englishpartnerships.co.uk
Website: www.englishsites.com
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