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Doing the actual business is the easy part.
 Establishing
a business in another country can be a daunting task. But if you
can find a consultant with a helpful attitude and a wide know-ledge
of conditions in your chosen country, it can be very different.
Such a consultant is Australian Carmel Thompson,
principal of The Southern Cross Connection (SCC). SCC helps progressive,
growth-oriented business owners and decision makers from Europe
and Asia get right down to business in Australia, without wasting
time feeling their way. Any entrepreneur can tell you that doing
the actual business is the easy part; it’s the other challenges
– logistics, government regulations, prevailing culture, and
so on – that can get in the way of success.
The Southern Cross Connection
SCC, with its extensive experience and chain of networks in international
markets and in Australia, paves the way for clients investigating
the feasibility of a new market place. Clients can obtain customised
feasibility studies, ranging from a general overview of prevailing
trends in their industry to detailed analyses of industry and market
conditions. Once clients decide on Australia, SCC provides other
useful services: strategic, business and market planning; assistance
with government, bureaucracy, and the inevitable red tape; and help
with setting up premises, finding and training staff, and actually
starting business.
Contacts, contacts
Carmel Thompson has a network of contacts in Australia and around
the Pacific Rim. As a result she is often able to introduce clients
directly to the people they need to meet. This gets their business
moving, saving enormous amounts of time and frustration.
Another talent of Ms Thompson’s is the ability
to help clients find good local partners. The right joint venture
or collaborative partner relationship can be invaluable in a new
market.
A helping hand
Ms Thompson has a favourite quote by John F Kennedy: “There
are risks and costs to a program of action, but they are far less
than the long-range risks and costs of comfortable inaction.”
“At The Southern Cross Connection,” she says, “we
work with clients to identify opportunities, strengths and weaknesses,
to evaluate options and to develop business strategies to meet new
and emerging challenges.”
Her approach is practical and supportive. She takes
the time to get to know the proposed business, its culture, its
objectives and the way its principals like to operate. Clients dealing
with The Southern Cross Connection don’t find they are dealing
with some distant consultant, but a cheerful, and very useful, helping
hand.
 Ms
Thompson and SCC bring to clients:
- the wisdom, credentials and reputation attained from years of
experience as a hands-on company CEO, industry representative,
member of government committees and consultant to business;
- valuable networking contacts in all states of Australia, East
Asia, Oceania, South America and the US;
- an impressive understanding of who’s who in Australian
federal and state governments, business, and community;
- a way of providing clients with an easily-assimilated overview
of the prevailing culture; and
- up-to-date information on Australian business and social trends.
For further information, contact:
Carmel Thompson,
The Southern Cross Connection.
Telephone: +61 7 5527 2001
Fax: +61 7 5527 2551
Email: southernxconnection@bigpond.com
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