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Innovative Broking
Anderson Hughes is your first stop to global broking
connections
The Australian chartering market has changed radically
in recent years. There has been major consolidation of coal producers,
and the largest charterer on the local scene, BHP Billiton, has moved
most of its chartering activities to Europe. These issues alone have significantly
reduced the volume of chartering business controlled in Australia. Despite
the increased number of ship operators setting up there, and the corresponding
increased business they generate, the core business on which the local
broking community relies has come under increasing pressure.
As globalisation is only likely to maintain this pressure
in coming years, the local broking industry is having to expand its focus
and is now offering services that have increased its global appeal. As
well as servicing their local charterers’ needs, Australian brokers
are now competing against worldwide competition for international markets.
Innovation through necessity
Adaptation has always been a must for brokers in markets that are outside
the world’s main shipping centres, and the constant change in the
Australian market has created innovation through necessity. For example,
Anderson Hughes, a leading broker in the market, now offers a range of
support services over and above traditional shipbroking functions. In
conjunction with overseas offices in London, Tokyo and Buenos Aires, it
provides a complete and quality broking package to clients all around
the world.
The Vessel Reporting Platform is an example of such innovation.
Developed by Anderson Hughes with sister company Beaufort Shipping Agency,
it uses the internet to provide a platform that monitors all aspects of
a vessel’s port call from pre-arrival to the completion of laytime.
The system is being used by several charterers to simplify their port
operations and to provide savings derived through streamlining of manpower
and communications.
By utilising a strong relationship with parent company
P&O and the other divisions of the P&O Group, Anderson Hughes
offers a full range of shipping, port and logistics services. A dedicated
projects and logistics department can produce tailored transport solutions
to new and existing clients.
Website: www.andersonhughes.com
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